StartupB2Cmobile

QRtifact — travel-sector startup, a mobile app for museums

I worked on the mobile app, designing all sections. I conducted a small survey among tourists and also developed the User Flow, and together with the Founder we created a CJM

Role: Product Designer
Team: 1 Designer2 DevelopersFounder

01 — Context

A classic group tour works the same way — the guide speaks, the group listens.

A group of 20 people pays the same, but gets a different experience. 4–6 people stand next to the guide and hear everything, the rest stand in the back, can't hear, and start getting bored. Some want to stay at an exhibit longer, some want to move faster, but the group moves on. On top of that, the quality of the guide's explanation depends on their mood. Standardizing this is impossible. The key problem — cultural content doesn't reach most visitors the way it should.

02 — Research

Conducted interviews with 5–10 tourists who had recently been on group tours. Identified key insights

“I paid for the tour, but didn't hear half of it” — physical distance from the guide directly determines the quality of the experience

“I wanted to stay at the painting longer, but everyone moved on” — the group format leaves no room for personal pace

“The guide spoke monotonously, I tuned out after 10 minutes” — engagement only holds if the delivery is interesting

“I wanted to revisit the information at home, but couldn't find it” — the experience ends at the museum. There's no way to return to what you liked.

03 — User Flow & CJM

Main scenario — a visitor inside the museum:

Approaches an exhibit
Notices a QR code
Scans it with the phone camera
The exhibit card opens in the app
Starts the audio guide
Listens at their own pace, can pause and rewind
Reads additional text / views media
Saves to favorites or moves to the next exhibit

04 — Process and Solutions

Home and Registration

After scanning without registration at the entrance, the user gets to the content as quickly as possible. Registration — if the user wants to save favorites

Exhibits Section and Card

Exhibit card — audio first, then text and media for those who want more. The “save” button is always available.

Audio player — simple, familiar interface. Pause, rewind, speed. Doesn't distract from the exhibit itself.

Favorites and Profile

Access to viewed exhibits after the visit. Addresses the insight about “wanting to revisit information at home”

05 — Result

QRtifact is launched and running. For me, this project was the first experience where I was responsible for the entire design process — from research and CJM to final screens. Working closely with the founder taught me to balance product thinking and design decisions.

You can explore the project at qrtifact.uz